Recession Spending in Sports
In these tough economic times, it is interesting to see how the sports industry stays afloat. Even though the sports industry is among the most lucrative, it would be reasonable to assume that...
Stadium Promotions: Sink or Swim
As summer begins to wind down and the race for the postseason starts to heat up, America is filled with baseball. After all, it is our pastime. But over the course of the season, how do the...
The MLS Soccer Marketing Conundrum
Let's face it, soccer has never been one of America's favorite sports but with the construction of seven soccer-specific stadiums (bringing the total to nine) in the last six year and the signing...
Managing the LeBron brand
In what may be seen by some folks in Cleveland as a further slap in the face to the city by LeBron James, the new Miami Heat star took out a full page ad in the Akron Beacon Journal today,...
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