To Tweet or Not To Tweet: That Is the Question
Athlete Social Media 101
With social media...
LeBron's "Decision" About Fans and Endorsements
Between “The Decision” and a pointed tweet aimed at critics, the way LeBron James went about leaving the Cleveland Cavaliers for the Miami Heat is one of the more recent sports PR mishaps that...
PR Tips For Increasing Athlete Marketability
1. Media train your athletes!More than one career has been derailed by athletes who have problems working with the media. An athlete versed in interaction with the press stands a better chance...
Marketing Female Athletes: The Focus on Sexuality
When marketing athletes, image is everything. Their individuality, unique qualities and personal brands all come into play when determining if an athlete is a good fit to represent a company. ...
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