PR Tips For Increasing Athlete Marketability

Tuesday, September 7, 2010

PR Tips For Increasing Athlete Marketability

1. Media train your athletes!

More than one career has been derailed by athletes who have problems working with the media. An athlete versed in interaction with the press stands a better chance of being well received by fans and subsequently potential sponsors.

2. Embrace social media

Athletes have huge fan bases. Using social media to responsibly engage with this audience is a surefire way to grow their fan base even more and grow their appeal to potential sponsors.

3. Partner with a charity

If an athlete is genuine about a particular cause, working with an organization to get exposure for that cause can only be positive for the athlete.

4. Work proactively with athletes to avoid a media crisis

PR professionals should work with athlete clients to ensure that they are knowledgeable about situations (infidelity, gambling, etc.) that will make for bad press and have a definite impact on interest from sponsors.


~Khaila

Tweet