New Year, New Plan: Creating a Solid PR Campaign

Monday, January 10, 2011

New Year, New Plan: Creating a Solid PR Campaign

Our first few newsletters have included a multitude of articles submitted by our publicists that have covered a wide range of topics. We’ve tried our best to make our first few submissions focused around branding in a general sense. From teaching you how to “become a media darling” to the beginning steps of “Creating A Media Campaign” it was our goal here at ASI to make PR easy for you without becoming overbearing. 

As we embark on a new year, I’d like to share some tidbits with you as you re-evaluate your personal and business PR/Marketing plans. Whether it be for yourself, your company or a client that you represent in some capacity, there are a few things that hold true across the board while executing efficient PR and Marketing tactics. 

Our first quarter installment of Talk N’ Ticker: Express will highlight the seven most reasons why PR and Marketing Plans fail. 

• Lack of Planning
• Inappropriate Actions 
• No Target Market
• Undefined Goals
• Unreasonable Expectations 
• No Understanding of PR & Marketing
• Impatience 

Moving forward without a plan and/or not highlighting your goals is certainly the beginning of the road to failure. Without a plan in place, it’s simply impossible to track your progress and, more importantly, know when you’ve reached a significant goal. Most people who embark on executing a PR/Marketing plan simply form a “great idea," which then spirals into a never-ending task list. It’s very important to backtrack and create a definitive, detailed path so that you know what it is that you are ultimately trying to reach. 

The foundation for a successful campaign is having a solid plan. Be as clear as you can with what you would like to achieve. Relate it to as many metrics as possible: bottom line, public awareness, fan increase, etc. The more detailed your plan is, the better. Find a time frame that’s feasible for you and stick to it. If you started with an eight week plan, see it through. The pitfalls and successes you experience with an initial plan gives you better data for a secondary plan and so forth. 

Do not procrastinate, begin today. You’ll surprised by what you can accomplish once you set the time aside to do so. Create a plan of execution for the first quarter months of the new year, and…. STICK TO IT! You’re officially ahead of the curve for creating one. 

-Amira

Napoleon Hill; “Create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.”

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