Endorsement Marketing: What Works & Why?
It’s no secret that athletes have become the standard in the brand marketing game. Almost every product has a celebrity face to it, especially when today’s world puts so much value in...
Media And Women's Basketball
When assessing the pulse of the fan, the theme in Women’s Basketball is consistent: it’s overlooked. This sport is one of the few that doesn’t get the media coverage it deserves. ...
Tips on How to Protect Endorsements
Endorsements are a staple in the sports business world, but that does not mean they come easy for athletes. It is up to the client to uphold their public image in order to protect their...
The Battle Between Salaries & Endorsements
Top 10 Earners of 2010:
While an athlete might be sitting on a nice salary, what is truly essential in sky rocketing their careers are product endorsements. In dealing...
The Most Disliked Athlete in America?
Sports history is full of athletes that after having risen to the pinnacle of their careers saw it all fall apart by engaging in acts that were illegal or morally reprehensible....
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