Media And Women's Basketball

Monday, October 4, 2010

Media And Women's Basketball

When assessing the pulse of the fan, the theme in Women’s Basketball is consistent: it’s overlooked.  This sport is one of the few that doesn’t get the media coverage it deserves.  Talk ‘N’ Ticker gets it, and more importantly we agree.  Since its inception in 1996 and the first game in 1997, there have been significant developments in terms of women’s and girls’ basketball activities and it’s time that they be recognized. Thirteen years of strong history has laid the groundwork for a major change.

This is where ASI’s client, Inside Women’s Basketball is making strides to change the game.  Not only do they publish a quarterly digital magazine, but they have effectively kept their readers engaged and updated in the “other” world of basketball through social media. 

By telling the history and actively providing coverage of high school, college and WNBA communities, Inside Women’s Basketball has gained the love, respect, and appreciation of true fans.  In order to continue to do so, ASI’s partnership is assisting in cultivating sponsorships and ad placements throughout the digital magazine.

In August, the New York Times published an article describing the dedication of former players to the WNBA.  According to the article, “These women are survivors, pioneers who had to seek out a game.” Just as the players and executives are passionate about bringing the game to a wider fan base, the fans have a responsibility to seek out coverage of the sport and the people that bring life to women’s basketball. 


-Andrea

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