The Battle Between Salaries & Endorsements

Monday, October 4, 2010

The Battle Between Salaries & Endorsements

Top 10 Earners of 2010:

   
While an athlete might be sitting on a nice salary, what is truly essential in sky rocketing their careers are product endorsements.  In dealing with products and sponsorships, it seems that athletes are unstoppable.  Over the past year, the average earnings of Sports Illustrated Fortune 50 has grown to 26.2 million, up 11% from the '09 list.  There is no denying the fact that endorsements play a large role in that growth.  Athletes like Tiger Woods have taken a hit in the public image sector, but the golfer still tops the list with 70 million in endorsements, more than triple his yearly salary.


The lists below show how endorsement deals almost turn the top 10 salaries upside down.
TOP SALARY EARNINGS (winnings included):
1) Floyd Mayweather: $60,000,000

2) Alex Rodriguez: $33,000,000

3) Kobe Bryant: $23,034,375

4) Shaquille O'Neal: $21,000,000

4) Derek Jeter: $21,000,000

6) Tiger Woods: $20,508,163

7) Peyton Manning: $15,800,000

8) LeBron James: $15,779,912

8) Dwayne Wade: $15,779,912

10) Phil Mickelson: $9,660,757

TOP ENDORSEMENT EARNINGS:

1) Tiger Woods: $70,000,000

2) Phil Mickelson: $52,000,000

3) LeBron James: $30,000,000

4) Peyton Manning: $15,000,000

4) Shaquille O'Neal: $15,000,000

6) Dwayne Wade: $12,000,000

7) Kobe Bryant: $10,000,000

7) Derek Jeter: $10,000,000

9) Alex Rodriguez: $4,000,000

10) Floyd Mayweather: $250,000

- Liz

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