Hot Stove, Heating Up
Top MLB Free Agents
As baseball season came to a close and the Giants celebrated in San Francisco, the focus has turned to the competitive offseason where some big names are on the table...
How To Be A Media Darling
Athletes and celebrities that are comfortable dealing with media are often the ones that will be targeted by blue-chip companies for endorsement and marketing deals. It’s a simple equation;...
A Fallen King Begins To Rise
This past offseason wasn’t so “off” for LeBron James. Since walking out on the Cleveland Cavaliers during after game 5 of last season’s NBA playoffs against the Boston Celtics, James has received...
Creating An Efficient PR Campaign
In working with high profile clientele, regardless of industry whether it be sports, music, general entertainment or options far and in between, creating public awarenessis the...
Endorsement Marketing: What Works & Why?
It’s no secret that athletes have become the standard in the brand marketing game. Almost every product has a celebrity face to it, especially when today’s world puts so much value in...
Media And Women's Basketball
When assessing the pulse of the fan, the theme in Women’s Basketball is consistent: it’s overlooked. This sport is one of the few that doesn’t get the media coverage it deserves. ...
Tips on How to Protect Endorsements
Endorsements are a staple in the sports business world, but that does not mean they come easy for athletes. It is up to the client to uphold their public image in order to protect their...
The Battle Between Salaries & Endorsements
Top 10 Earners of 2010:
While an athlete might be sitting on a nice salary, what is truly essential in sky rocketing their careers are product endorsements. In dealing...
The Most Disliked Athlete in America?
Sports history is full of athletes that after having risen to the pinnacle of their careers saw it all fall apart by engaging in acts that were illegal or morally reprehensible....
To Tweet or Not To Tweet: That Is the Question
Athlete Social Media 101
With social media...
LeBron's "Decision" About Fans and Endorsements
Between “The Decision” and a pointed tweet aimed at critics, the way LeBron James went about leaving the Cleveland Cavaliers for the Miami Heat is one of the more recent sports PR mishaps that...
PR Tips For Increasing Athlete Marketability
1. Media train your athletes!More than one career has been derailed by athletes who have problems working with the media. An athlete versed in interaction with the press stands a better chance...
Marketing Female Athletes: The Focus on Sexuality
When marketing athletes, image is everything. Their individuality, unique qualities and personal brands all come into play when determining if an athlete is a good fit to represent a company. ...
Subscribe to:
Posts (Atom)
